She Drew The Gun's latest album campaign is a cohesive visual ecosystem designed to build lasting recognition across every platform - shifting focus from traditional album artwork to a more expansive, artist-led brand identity.
At all times considering the unique qualities of each platform and format, we developed a world that that not only illustrates the themes of the music, but also amplifies the artist's visual presence and cultural significance.
The visual ecosystem was applied to every visual touchpoint of the campaign including album packaging, digital single releases, destination website, social media accounts, music videos, lyric videos & visualisers, onstage visuals, tour merchandise and a book of poetry.
A bespoke typface employing organic, petal-like elements was created for use as the main title and supplementary text. This provided an additional unique visual device for the campiagn.
The identity tranlated over to music videos, lyric videos & visualisers, emphasising and developing the aesthetic and emotional content of the music.
For the the tour supporting the release of the album, a book of poetry was produced containing diary entries, extended lyrics and documentry photography. Printed as a perfect-bound publication featuring a spot UV cover/
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