Gloam Agency Branding
Technology / AR
Project Overview
Gloam make brilliant AR Filters for Instagram, TikTok and Snapchat for clients like Meta, Google, Beats by Dr.Dre and Sony Music.
I was asked to develop a brand that referenced 3D space without the identity becoming overly ‘techie’.
I proposed an identity that utilised processes in photogrammetry, polygons and a sense of scanning, leading to a simple but distinctive logotype that enabled the build of new assets as the company developed.
The agency also promotes ‘Climate+’, climate positive AR, by planting a tree for each project produced.
I was asked to develop a brand that referenced 3D space without the identity becoming overly ‘techie’.
I proposed an identity that utilised processes in photogrammetry, polygons and a sense of scanning, leading to a simple but distinctive logotype that enabled the build of new assets as the company developed.
The agency also promotes ‘Climate+’, climate positive AR, by planting a tree for each project produced.
