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Janis Joplin is quyite simple a legend. The queen of rock n roll was a trailblazer for women in a male-dominated musical landscape.

Tasked with revitalising Janis Joplin’s visual identity for a new generation, I developed a bold, emotionally charged system that bridges past and present. The work honours her raw spirit and cultural impact while creating a cohesive brand language that resonates across digital platforms, merchandise, and editorial.

Janis' identity was a collection of random videos, past sleeves and posters, and fan art.

Taking inspiration from the counter-culture of the late sixties she was synonymous with, an identity was developed that took the elements of Art Nouveau, cutting edge inks and psychedelia and reworked them to be relevant to them existing and new audiences while retaining her authentic voice.

A primary focus of the campaign was to include a bespoke typeface for her logo, and on ethat could be rolled out across multiple channels as a unique element owned by the Janis Joplin Estate.

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Bag-with-logo-1-910x1024
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