Paradise London asked me to produce concepts for a visual identity after they were appointed Reed Recruitment’s creative agency in 2018 to completely refresh their ‘Love Mondays’. campaign.

I supplied a modular concept that used a friendly, hand-drawn heart shape to replace the o, a regular feature of handwriting between friends.

After the initial campaign, the concept has been retained and developed, and now stands as an integral part of the Reed Recruitment brand.

Please note that the images are illustrations of the identity I produced in use.