High Stakes Branding

Health Sector

Project Management
Website Design
Website Build
Print Managment

Project Overview

High Stakes provide training solutions for safety critical and high-stakes industries. Their focus is on Human Factors, non-technical skills and the skills that raise the bar of the service their clients offer. Their trainers have accumulated decades of experience in delivering engaging performance focussed education materials and have first-hand experience of working with people in crisis situations, developing skills for managing this work.

I was asked to produce an identity that would fit within a traditionally conservative visual space, that would not alienate potential clients but would transmit a sense of personality. This would then be applied to web destinations, print collateral and merchandising.

The identity I provided sits well within the industries visual space but uses graphic elements developing a use of the exclamation mark, to signify extended periods of crisis. The colour usage applied across imagery and graphics enables attention capture across social media and allows multiple services and courses to have individuality within an overeaching design approach.