Having designed The Zutons’ logo and art-directed their first two albums, I was approached by the band to produce the cover art for ‘The Big Decider’, their first album in sixteen years. Their debut ‘Who Killed The Zutons’ is about to celebrate the 20th anniversary of its release in 2024, so I have had a close working relationship with the band for a long time.

After experimenting with AI, I thought this project would be a good opportunity to use it practically as a tool within my design process. Early work involved deep discussions about the album’s essence, sound, and emotions, which led to the selection of an image centred around decision-making, choosing paths and confusion.

Read more about the process here.