Camp and Furnace Branding & Marketing
Entertainment
Project Overview
Camp and Furnace is an eclectic venue that has been a Liverpool institution since 2012, gaining a reputation as one of the country’s most exciting places to eat and drink.
The management team asked me to revisit their branding in order to establish a house style for their own events, building a design system that could ne more easily applied across print, digital and social channels.
Working with and eventually managing the in-house marketing team, a design system was implemented that allowed fast delivery of marketing collateral, while retaining a cohesive visual style. During this time I also collaborated with external social media agencies to optimise visual assets across multiple, fast-turnaround digital campaigns.
The management team asked me to revisit their branding in order to establish a house style for their own events, building a design system that could ne more easily applied across print, digital and social channels.
Working with and eventually managing the in-house marketing team, a design system was implemented that allowed fast delivery of marketing collateral, while retaining a cohesive visual style. During this time I also collaborated with external social media agencies to optimise visual assets across multiple, fast-turnaround digital campaigns.
