Licensr Branding
Music / Technology
Project Overview
I was asked by ICE Services to produce a logo for its rights licensing platform.
The brand would be an integral part of the organization’s product suite but they wanted to have a distinct identity for it.
After listening to their issues and where they wanted the product to be placed, I decided to rewrite the brief. Instead of supplying an alternative logo, I supplied an alternative name for the platform, Licensr. The name instantly gave the project a fresh platform feel, encapsulating a contemporary attitude.
This then enabled an identity to be developed that was sympathetic to the existing organisation’s branding, while developing and applying new visual elements across their new product. It was presented company-wide and approved at C level. The product became an integral part of the organisation’s offering and introduced a more contemporary approach to branding their products and services.
The brand would be an integral part of the organization’s product suite but they wanted to have a distinct identity for it.
After listening to their issues and where they wanted the product to be placed, I decided to rewrite the brief. Instead of supplying an alternative logo, I supplied an alternative name for the platform, Licensr. The name instantly gave the project a fresh platform feel, encapsulating a contemporary attitude.
This then enabled an identity to be developed that was sympathetic to the existing organisation’s branding, while developing and applying new visual elements across their new product. It was presented company-wide and approved at C level. The product became an integral part of the organisation’s offering and introduced a more contemporary approach to branding their products and services.
