She Drew The Gun Art Direction

Music Industry

Project Overview

With Howl, She Drew The Gun’s fourth studio album, I continued our ongoing relationship, expanding to full creative direction across multiple artist touchpoints.

This included overall creative direction, digital branding, website build, video direction and on stage visuals, developing a holistic visual identity in all physical and digital settings.

We concentrated on producing a response that had impact in these settings and conveyed the essence of the artist and the themes of album’s lyrical content

A font for the main album title was developed from petal structures, and was used across the promotional campaign.